Learn Data-Driven Digital Marketing, Automation, AI & Analytics

Peter Fader, PhD

Frances and Pei-Yuan Chia Professor;
Professor of Marketing,
The Wharton School

Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. His expertise centers around analyzing behavioral data to understand and forecast customer shopping/purchasing activities. He consults with global firms to devise successful marketing strategies across various industries, such as telecommunications, financial services, gaming/entertainment, retailing, and pharmaceuticals. Managerial applications focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products.

Ron Berman, PhD

Assistant Professor Of Marketing

Ron Berman is an assistant professor of marketing. His research focuses on digital marketing and marketing analytics. His work has appeared in prestigious marketing journals such as Marketing Science and the Journal of Marketing Research. Professor Berman is frequently invited to share and discuss his findings with market-leading companies such as Google, Facebook, and Wayfair. Professor Berman holds a PhD and MSc in Business Administration (Marketing) from the University of California Berkeley; an MBA and MSc in Computer Science from Tel-Aviv University; and a BSc in Computer Science.

Raghuram Iyengar, PhD

Miers-Busch, W’1885 Professor of Marketing; Faculty Director
Wharton Customer Analytics (WCA),
The Wharton School

Raghuram Iyengar is a Wharton School professor of marketing and the faculty director of Wharton Customer Analytics, the world's preeminent academic research center devoted to the practice of data-driven business decision making. Professor Iyengar's research interests include pricing and social networks, and he teaches market research and analytics. His pricing research focuses on the effect of multi-part pricing schemes on consumer response. Professor Iyengar's teaching interests focus on marketing analytics. He received his PhD from Columbia University and a bachelor's degree from IIT Kanpur in India.